Case Study No. 0145: Unnamed Female Librarian (Irn Bru 32)

Irn Bru Advert: Wakey-Wakey Library
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Irn Bru Advert: Wakey-Wakey Library Irn-Bru 32
Tags: Irn Bru Advert Wakey library irn-bru32 32 irn-bru soft drink coke cola
Added: 5 years ago
From: GlasgowGuide
Views: 37,528

[scene opens inside a library, as a female librarian is stamping a book at her desk (which includes a photo of the librarian shushing), while a bored male patron sits at one of the tables with mouth agape]
[an adjacent wall suddenly explodes, sending books flying everywhere, as a man in a blue bird costume (sitting on a perch as if he had just emerged from a cuckoo clock) pops out and confronts the patron]
BIRD: [yelling] Wakey wakey!
[the patron stares at the bird with a mix of confusion and fear]
BIRD: Smart aleck, are ye? Yeah? Well, stick this in your pie hole, clever clogs! Irn Bru 32! Pure mental stimulation in a can! And it doesn't taste like the bottom of my cage!
[the librarian walks up and looks at the scene over her glasses]
LIBRARIAN: [putting her finger to her lips] Shh!
BIRD: I'll shush you, ya tweedy old crow!
[the librarian is taken aback, while the bird gives a "bring it" motion]
BIRD: [quietly through clenched teeth] Cuckoo ...
NARRATOR: New Irn Bru 32 ... Wakey wakey!

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From wikipedia.org:

Irn-Bru is a carbonated soft drink produced in Westfield, Cumbernauld, Scotland. It is made by A.G. Barr of Glasgow since moving out of their original Parkhead factory in the mid-1990s and at a second manufacturing site in Mansfield, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as one of the best-selling soft drinks in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi.

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From thegrocer.co.uk:

Cuckoo! Time to wake up, says Irn-Bru
The Grocer
11 March 2006

A man dressed in a bright blue cuckoo suit crashes through a library screeching, "Wakey, wakey!" at an unsuspecting public before picking a fight with a librarian in AG Barr's subversive TV advert for its Irn-Bru 32 energy drink.

The 2.5m ad campaign, which hits Scottish screens this week and breaks in England on Monday (March 13), is part of a "pure mental stimulation" theme backing the newcomer to the 100 year-old brand. The ad will run until mid May in England and June in Scotland. A poster campaign and press ads will add support.