Friday, October 5, 2012

Case Study No. 0569: Unnamed Female Librarian (Dunkin' Donuts)

Dunkin' Donuts - "Librarian"
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Tags: AD: Darren Bult DIR: BLiND
Added: 2 years ago
From: nmh13ishh
Views: 248

[scene opens inside an animated library, as characters (who all resemble the "stickman" figures from street signs) are chatting away noisily, while the female librarian at the front desk - featuring a prominent "Silence, please" sign above her head - tries to shush them]
[she tries to continue stamping the book on the desk, but the noise continues, so she shushes them again]
[cut to a closeup of the librarian, as she takes a sip of her Dunkin' Donuts latte, then she leans back and the scene instantly changes (the wall clock morphs into the sun, her desk morphs into a mountain range on the horizon, etc.) as she is now lying down in a hammock in the middle of the forest]
[she sighs in relaxation, then puts her hand behind her head and takes another sip as calypso music plays in the background]
["Iced Lattes For Your Afternoon Reality Break." appears on screen]
[the Dunkin' Donuts logo ("America Runs on Dunkin'") appears on screen]



Dunkin' Donuts Commercial - "The Librarian"

Under creative direction at Blind Studios, illustration and storyboarding for a 30 second commercial spot were created as part of the national re-branding of Dunkin' Donuts. Focusing primarily on coffee beverages, the new Dunkin' Donuts identity is fresh and energized, and features a pop-art inspired animation style - a throwback to the original (and still used) Dunkin' Donuts logo.

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