Thursday, August 8, 2013

Case Study No. 0908: Unnamed Female Librarian (Pampers Disposable Diapers)

P&G - Pampers Disposable Diapers - At The Library - Vintage Commercial - 1960s
Vintage Pampers Disposable Diapers Commercial
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Tags: Commercial commercial Vintage Commercial TV Ad Advertising (Industry) Baby Soft Baby Diaper Toddler Diaper Wet Diaper Pampers Pampers Disposable Diapers Stinky Diaper Disposable Diapers Diaper (Consumer Product) Spot Television Advertisement
Added: 9 months ago
From: TubeOutpost
Views: 724

[scene opens with a young African American mother wheeling her baby into the library, as an elderly female librarian sits at the front desk]
LIBRARIAN: Well, Misses Olbrook ...
[she hands the librarian a stack of books]
LIBRARIAN: More baby books?
[the librarian leans down and speaks to the baby]
LIBRARIAN: Your mommy knows best, doesn't she?
[the baby starts to fidget]
PATRON: Oh, I think she needs changing ...
LIBRARIAN: Won't you be glad when you're through washing diapers?
PATRON: Oh, I've never washed diapers ... Christie's got these.
[she puts a large box of Pampers on the librarian's desk and opens it]
[the librarian reaches in and pulls one of the diapers out]
PATRON: No washing, no mess, you just use them once.
LIBRARIAN: My daughter ought to hear about that ... but are you sure they're good for the baby?
PATRON: Better than diapers! Pampers keeps her drier!
LIBRARIAN: Drier! How?
[cut to a closeup of a woman's hand pouring a cup of water over a cloth diaper]
ANNOUNCER: Here's how! When a diaper gets wet, it stays wet, inside and out.
[she lifts up the diaper to show that the surface underneath is also wet, then the camera pans over to a pair of Pampers]
ANNOUNCER: With Pampers, moisture goes through the stay-dry lining, and is trapped in absorbent middle layers.
[another hand pours a cup of water over the Pampers, and then lifts up the various layers to show the absorption]
ANNOUNCER: Inside, next to baby, lining stays drier ...
[she lifts up the diaper to show that the surface underneath is still dry]
ANNOUNCER: So baby stays drier!
[cut to a closeup of the diaper]
ANNOUNCER: Outside, Pampers' waterproof sheet replaces plastic pads ...
[cut to the mother holding her baby with a new pair of Pampers]
ANNOUNCER: So everyone stays drier!
[cut to the librarian checking out the books]
LIBRARIAN: I certainly will tell my daughter. You know Misses Olbrook, you could write a baby book of your own!
[she hands the books to the mother, as the camera pans over to show the baby sleeping in her stroller]
ANNOUNCER: Pampers ... for drier, happier babies!

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