Friday, September 6, 2013

Case Study No. 0970: Unnamed Female Librarian (Office 365 & Skydrive)

Work Separately - Office 365 and SkyDrive
College Students: Get 3 months of Office 365 free - http://bi

Can't get along with your group project members? Now, Office and SkyDrive let you work together on documents from different places.

Featuring: Aubrey Plaza (Parks and Recreation, Safety Not Guaranteed)
Tags: Office SkyDrive Office 365 Microsoft Aubrey Plaza Group Projects Students Free Office College University Productivity
Added: 5 months ago
From: skydrivevideos
Views: 1,072,350

[scene opens inside of a college library, as the young female librarian (played by Aubrey Plaza) sitting at the information desk is trying to "pinch zoom" a book in front of her (as if it were a touch screen)]
LIBRARIAN: How does this work?
[she looks up at the sound of two students arguing at a nearby table]
JAMIE STARK: It doesn't make any sense!
STEVE KASTNER: It does, you don't need--
JAMIE STARK: No, it doesn't! We need it there!
[she sighs and rolls her eyes]
LIBRARIAN: Alright, that's it!
JAMIE STARK: You don't know what you're saying!
[she gets up and walks over to their table]
LIBRARIAN: I am tired of hearing you two argue over a stupid comma! Use Office with SkyDrive so you can work together but from different places, okay?
[she points to the male student]
LIBRARIAN: You can stay ...
[he gives a smug smile, then she points to the female student]
LIBRARIAN: You can go work from ... not here.
JAMIE STARK: Why does he get to stay and I have to leave?
LIBRARIAN: Good question ...
[she turns back to the male student]
LIBRARIAN: You can leave too.
STEVE KASTNER: What? No, uh, I wanna stay ...
LIBRARIAN: Look, you can go work from wherever, and I won't be tempted to shave your eyebrows!
[he rubs his eyebrows in alarm]
[both students get up to leave, then cut to simulated footage of a computer screen showing how SkyDrive works]
LIBRARIAN: [in voice over] Now you can work in Office with SkyDrive.
["College students get 3 months of Office free, www dot office dot com slash college" appears on screen]
LIBRARIAN: [in voice over] Students get three months of Office Three Sixty Five for free.



Microsoft Makes College Collaboration Easy
by Aaron Baar

Despite all of the advances in technology and communications, collaboration -- particularly when it comes to college projects -- still comes down to people trying to coordinate schedules, much to the annoyance of others.

Microsoft looks to lure college students to its Office 365 and SkyDrive online products via a new online advertising campaign featuring actress Aubrey Plaza, who has made a name as a wry truth-teller on NBC's "Parks and Recreation" sitcom. In the videos (directed by sitcom veteran Ken Whittingham), Plaza plays a librarian who is fed up with college students loudly trying to coordinate their group projects in her presence.

In one video, Plaza interrupts a male and female student arguing over "a stupid comma." She tells them to use Office with SkyDrive, tells the male student he can stay and banishes the female student to "not here." When questioned about that logic, Plaza banishes them both (before she's tempted to shave their eyebrows.) In a second video, Plaza straightens out a group using a whiteboard to coordinate schedules -- telling one he can work from the dining hall, another he can stay in his "creepy dorm room," and a third (dubbed "arts & crafts") from her "unicorn stable."

"The biggest thing we wanted to do was create relevance with college students. How do we find a way to make the idea of working anywhere come alive?" Ben Carlson, chief strategy officer at Bradley and Montgomery, the agency behind the campaign, tells Marketing Daily. "[Plaza] is relevant for college students. She has a tone that's right for them."

Office 365 and SkyDrive are products that allow people to use Microsoft's products online, and store documents in the cloud for easier collaboration. The effort is intended to show students that using its Office 365 University is a better solution than using different systems (which work similarly but not well together) to draft a project and sorting out the formatting issues later, Carlson says.

"They've had to use workarounds," Carlson says. "They've had to use different programs and then decide which one to go with."

The videos will be running on Web sites frequented by college students such as, Pandora, Hulu and College Humor and "all of the places where students to today to take in their music and entertainment," Carlson says.



If you remember your college days (or are currently experiencing them now), then you no doubt remember all of those collaboration projects that your professors made you work on. To help out, Microsoft is now offering college students three months of Office 365 University and 20GB of SkyDrive storage for free.

Office 365 University allows access on up to two computers per account, and it costs $79.99 for a four-year subscription. The bundle comes with all the necessary tools to get those assignments done, including Word, PowerPoint, Excel, and OneNote. To take advantage of the free trial and get your free SkyDrive storage, all you have to do is enter in your .edu email address.

Plus, if you share the offer on Facebook, you'll get an additional three months of free access, totaling six months of Office 365 without paying a dime. Of course, that's only $10 you're saving, but a penny saved is a penny earned. Of course, if you're not a student, you can still try out Office 365 Home Premium free for one month as well.

Microsoft released a comical advertisement to promote the offer, which features Parks and Recreation star Aubrey Plaza who plays deadpan character April Ludgate-Dwyer in the show. In the commercial, Plaza informs students about how easy it is to get your collaboration projects done using Office 365 University and SkyDrive in separate locations, officially negating the point of meeting up in the library.



* I HATE LIBRARIES but I love #Office365 and #SkyDrive because I get to be a mean librarian. skydrives are cool. bye. http://you
@evilhag (6:25 PM - Mar 12, 2013)

* People seriously need to work separately! Also, did you know that I am an f'ing librarian!? #Office365 #SkyDrive http://you
@evilhag (6:15 PM - Mar 12, 2013)

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