Case Study No. 0671: Unnamed Female Librarian (Alberta's Libraries, Books and Beyond)

Alberta's Libraries, Books and Beyond
0:31
Books and Beyond - Alberta's Libraries
Tags: Alberta Libraries Library
Added: 4 years ago
From: thealbertalibrary
Views: 10,426

[scene opens with a female patron pulling a book off the shelf, then cut to an overhead shot of the patron sliding the book ("Scrap Booking") to the unseen librarian at the front desk]
[cut to the unseen librarian stamping a piece of paper with "Two days later" in red ink]
[cut to the patron back in the library, staring at a computer (with a glazed look on her face) while repeatedly pressing a stapler instead of the mouse, as the camera pans to show her looking at a website for glue inhalation]
[cut to a piece of paper with the words "Alberta's Libraries", as the librarian reaches in from off camera and stamps it with "Books and beyond" in red ink, then the words "Internet Workshops CDs" appear on screen]
[cut to a male patron pulling a book off the shelf (as he nervously looks around to make sure nobody's watching), then cut to an overhead shot of the patron sliding the book ("Kama Sutra") to the unseen librarian at the front desk]
[cut to the unseen librarian stamping a piece of paper with "Three years later" in red ink]
[cut to the patron back in the library, now with two crying children and a disheveled look on his face, as the camera zooms in to show him looking at a DVD entitled "No scalpel vasectomy, a medical miracle"]
[cut to a piece of paper with the words "Alberta's Libraries", as the librarian reaches in from off camera and stamps it with "Books and beyond" in red ink, then the words "DVDs Internet Workshops" appear on screen]

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From wikipedia.org:

Launched in October 2008, the "Books and Beyond" public library campaign promotes the variety of resources available at Alberta's public libraries. Featuring primarily 15-second TV and radio spots and online ads, the Books and beyond campaign features scenarios that show people using not only books but CDs, DVDs, the Internet and library programs for everything from climbing Mount Everest to roasting poultry. Each scenario comes with a twist.

The Alberta Library received the 2009 International Federation of Library Associations and Institutions International Library Marketing Award for the 2008 Books and beyond campaign.

American cable broadcaster TBS also featured two Books and beyond TV spots among the funniest ads from around the world (search the ads at www.veryfunnyads.com).