Monday, August 20, 2012

Case Study No. 0511: Mary Anne Hodel

WWE - SummerSlam Reading Jam
WWE Superstars give back to the community by helping children get excited about reading. For more, please visit
Tags: wwe wrestling action news rumor raw smackdown ecw cena edge hardy jeff orton hhh triple wrestlemania reading children education learning school community outreach linda mcmahon teachers
Added: 3 years ago
From: WWEFanNation
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[various clips of WWE wrestlers are shown]
ANNOUNCER: While the Superstars and Divas of the WWE will rule the stage at Summer Slam, it will be the youth of America who will steal the show, with their commitment to broadening their horizons as part of the Summer Slam Reading Jam. The WWE has teamed up with more than five hundred libraries nationwide, to encourage children and teens alike to visit their local libraries and read throughout the summer.
[cut to the director of the Oranga County Library System speaking, as various shots of children reading in the library are shown]
MARY ANNE HODEL: World Wrestling Entertainment really has helped put the library on the map. I've noticed a lot more kids coming in ...
[various shots of wrestlers standing with children in the library are shown]
ANNOUNCER: World Wrestling Entertainment is proud to contribute to the education of America's youth.
[cut to WWE Superstar Montel Vontavius Porter speaking, while standing in the library]
MONTEL VONTAVIUS PORTER: Anytime I have an opportunity to interact with children in a positive way, that's more rewarding than I have words to express ... and I always have words to express!
[more shots of libraries and WWE wrestlers are shown]
ANNOUNCER: It's been said that reading is fundamental, but the WWE Superstars make reading just plain fun!



WWE and YALSA kick off SummerSlam Reading Jam
June 17, 2009

In support of President Barack Obama's new "United We Serve" initiative (, WWE and the Young Adult Library Services Association are teaming up for the SummerSlam Reading Jam, which kicked off Wednesday, June 24, in libraries nationwide. Across 47 states and the District of Columbia, more than 500 libraries are participating in the program to encourage teens and tweens to visit their local libraries and read throughout the summer.

Participating libraries will award a poster featuring Rey Mysterio, Evan Bourne, Beth Phoenix and Eve to the first 25 teens and tweens between ages 10 and 18 who check out two books. The posters, which are numbered, are available until July 16 or as long as supplies last.

On Friday, July 17, two poster numbers will be drawn determining the grand prize winners along with alternate poster numbers. These winning numbers will be posted on The two grand prize winners will win airfare to Los Angeles for two, two nights' hotel, two tickets and $200 spending money for WWE's SummerSlam on Sunday, Aug. 23, at the STAPLES Center in Los Angeles. Ten first prize winners will win copies of the WWE Encyclopedia.

"The SummerSlam Reading Jam allows WWE the opportunity to again join forces with YALSA to promote youth literacy and support this new initiative from President Obama," said Michelle Wilson, WWE's Executive Vice President, Marketing.

"Building upon our success in working with school and public libraries on our annual nationwide WrestleMania Reading Challenge during the school year, this new initiative gives us the opportunity to use our most popular summer pay-per-view, SummerSlam, to extend our efforts to get young people to read into the summer," she continued.

"Reading for fun during the summer months is crucial for young people as it helps them retain reading skills they acquire during the school year," said Sarah Cornish Debraski, YALSA president. "Summer reading initiatives, such as this new SummerSlam Reading Jam, are great ways to encourage teens and tweens to keep reading over the summer. We are excited to launch this project with WWE and Mattel."

If you are not eligible to be part of the SummerSlam Reading Jam, that doesn't mean you can't be part of the fun. Consider volunteering at your local library -- maybe even one of the libraries participating in the SummerSlam Reading Jam -- to read to kids or to just help out. You can find a list of participating libraries at ala/mgrps/divs/yalsa/ ssrj_librarylist.pdf. In addition, libraries across the country will be posting volunteer opportunities at, so check that Web site to learn how you can help your local library and your community this summer. Remember, United We Serve.



YALSA and World Wrestling Entertainment have joined forces, with support from Mattel, for the SummerSlam Reading Jam, a pilot project with two great prizes: your library could win $1,000 for teen and tween materials for your library's collection and two of your tween and teen library patrons can win a free trip for two to WWE's SummerSlam pay-per-view event in Los Angeles.

Five hundred libraries signed up for the pilot project. If you are one of the participating libraries, here's what to expect:

* Each participating librarian will receive 25 WWE mini-posters, which should be distributed to any library patrons between the ages of 10 and 18 who take out two books between June 24 and July 16. The posters are all numbered. Distribute all your posters by July 16. You should receive your posters by June 22.
* Two lucky poster holders each will receive a Grand Prize of a free trip for two to WWE's SummerSlam pay-per-view event in Los Angeles, Calif., on August 23, 2009. In addition, they will receive $200 in spending money. WWE will also be giving away 10 copies of the WWE Encyclopedia, which recently made the New York Times Bestseller list. The libraries that distributed the winning posters for the two Grand Prizes will each receive a stipend of $1,000 from WWE for teen and tween materials for your library's collection.

The winning numbers will be posted on on Tuesday, July 17, 2009, at 3 p.m. Eastern/12 p.m. Pacific. Winners will need to verify they have the winning numbered mininposter at the participating libraries. The library should then contact WWE at (206) 353-5066 to notify them of the winning patrons' names.

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