Tuesday, July 10, 2012

Case Study No. 0434: Unnamed Female Librarian (Titan Watches)

Titan Watches: Advertisement (College Library)
Titan Watches: Advertisement/Commercials through the years.
Tags: Titan Watches Tata TIDCO Advertisement Indian Commercials College Library Manav Banegi Apni Baat
Added: 4 years ago
From: titanindustriesltd
Views: 75,031

[scene opens inside an Indian library, as a young man walks up to the elderly female librarian sitting at the front desk and (noisily) drops a stack of books in front of her ... he waves at her and walks away, as the librarian slaps the table in annoyance]
[cut to the young man walking through the stacks with a nervous look on his face, as he reaches into his shirt pocket and pulls out a box]
[cut to a shot of the box (from earlier?) as the young man puts a watch into the box, then the camera focuses on a note attached to the box which reads "Divya, please don't say no!!! - Akshay"]
[cut back to the man putting the box on one of the book shelves, as he looks up and sees a young woman walking through the library]
[cut to the man sitting down at a nearby table, as the woman walks through the stacks when she notices the box]
[cut to the man rubbing his hands nervously, when he looks up and sees her whispering to another girl, then walk away (without picking up the box)]
[cut to the man dejectedly resting his face in his hands, as a loud bell is heard and people begin exiting the library (as the librarian continues sorting books at her desk)]
[cut to a closeup of a woman's wrist, as she points to the watch she's wearing]
DIVYA: [from off camera] Time for lunch?
[cut to a wide angle shot to reveal the young woman is standing behind the man and pointing at her watch, as he looks towards the shelves in surprise and sees that the box is now empty]
[cut to the young couple walking out of the library, as the librarian lowers her glasses to watch them leave, then smiles to herself]
ANNOUNCER: Rediscover the joy of giving ... Titan.


From wikipedia.org:

Titan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO). Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand. It is a subsidiary of the Tata Group.

Titan Watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and set up a distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries.

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