Wednesday, April 29, 2015

Case Study No. 1924: Unnamed Female Librarian (Kellogg's Corn Flakes)

Kellogg's Corn Flakes - Librarian (1992, USA)
Animated at UK-based Espresso Animation.
Tags: ad advert advertising advertisement tv spot commercial
Added: 2 months ago
From: HallOfAdvertising
Views: 606

[scene opens with a box of Kellogg's Corn Flakes, as the rooster logo on the front of the box suddenly "transforms" into an animated cartoon that yawns before "jumping" out of the logo]
ANNOUNCER: Another Kellog's Corn Flakes morning with Cornelius Rooster!
[cut to the rooster landing inside of a library (with a giant sign reading "Public Library Shhh!!"), as he prepares to crow ... but the elderly female librarian (grey hair in a bun, glasses, pink sweater, purple dress) sitting at the front desk (with a sign reading "Quiet This Means You!!") quickly puts a stop to that by shushing him]
[she holds up a smaller sign reading "Silence" and points at it, then gives the rooster a dirty look]
ROOSTER: Heh heh ...
[the rooster gives an embarrassed smile, then comically stretches out his leg to remove himself from the scene]
[cut to the rooster outside, as he prepares to crow again ... but the librarian (who similarly stretched out her leg to follow him) appears and grabs his beak (causing the rooster to puff up like a balloon), then holds up the "Silence" sign again]
[cut to a closeup of the rooster's face, as he smiles]
[a thought balloon appears over his head, featuring a "real life" box of Kellogg's Corn Flakes]
ANNOUNCER: Nuthin' gets you crowin' in the morning like the crisp corn taste of Kellogg's Corn Flakes!
[the thought balloon changes to a "real life" bowl of corn flakes, as the rooster reaches up and takes it]
[cut to the rooster (now holding two bowls of "cartoon" cereal) handing one to the librarian, who smiles and throws away her "Silence" sign, then they both take a spoon and start eating]
[they both end up crowing (with the librarian even flapping her arms like a pair of wings), then - realizing what she's done - she gasps and covers her mouth]
[an anthropomorphic sun (reading a giant book entitled "The Sun Also Rises") suddenly appears on the horizon, having been summoned by the sound of their crowing, and the rooster waves to him]
[cut to the rooster sitting on top of a "real life" box of corn flakes (reading a book), as the sun drifts into the scene and (not taking his eyes off his own book) accidentally bumps him off the box]
ANNOUNCER: They're part of your complete breakfast!
[the rooster lands back "inside" the logo on the front of the box, as he gives the sun a dirty look before "transforming" back into his original 2D logo form]

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