Wednesday, April 22, 2015

Case Study No. 1911: Unnamed Female Librarian (Clairol Herbal Essences)

Herbal Essences-library
0:30
herbal essences shampoo
Tags: washing hair shampoo
Added: 2 years ago
From: partyy267
Views: 4,129

[scene opens in a public library, where a young female patron (with her hair tied back in a ponytail) hands a book to a young female librarian (long stringy blonde hair, glasses, dark grey jacket, white blouse) at the front desk]
[cut to an elderly male patron sitting at a nearby table, as he noisily shakes out his newspaper]
[cut to the librarian looking over at the patron, as she puts a finger to her lips (but doesn't actually shush him)]
LIBRARIAN: [whispers] I urge you to be quiet!
[cut to the male patron sheepishly looking down at his paper, then to the female patron as she smiles and stares off into the distance]
PATRON: [to herself] "Urge?"
[the screen starts to "ripple" (as if she is having a dream sequence), then the patron undoes her hair and shakes it out]
PATRON: [to herself] Urge!
[cut to three men (all wearing black jeans and black t-shirts) bursting through the front door, as they start to sing]
SINGERS: She's got the urge!
[cut to several patrons sitting at a table, as they turn towards the men and shush them]
[cut back to the men, as one of them opens a book to reveal that it's been hollowed out with a bottle of Herbal Essences shampoo inside]
[cut to a closeup of the female patron, as the men circle around her with their fingers to their lips, then continue singing (although at a - mockingly - lowered tone)]
SINGERS: She's got the urge ... to Herbal!
[cut to a closeup of the librarian's face, as she adjusts her glasses in shock]
[cut back to the female patron, as she opens the bottle and sniffs it (while the men continue singing)]
PATRON: Oooh ...
SINGERS: She's rather Herbal in the shower ...
[cut to the patron (with her hair suddenly lathered up) sitting in a chair while the three men massage her scalp]
PATRON: Oooh ...
[cut to another shot of the three men sniffing her (still lathered up) hair, as the patron simply closes her eyes and smiles]
SINGERS: Mmm!
[cut to the patron sitting on a book cart and kicking her legs up in excitement, as the men continue massaging in the shampoo]
SINGERS: For another half an hour!
[cut to a closeup of the librarian, as she looks on in confusion before a spray of shampoo suds hits her in the face (messing up her glasses)]
SINGERS: She's got the urge!
[cut to another shot of the men surrounding the patron and massaging in the shampoo]
SINGERS: Natural botanical!
[cut to a shot of the patron whipping her wet hair around, then to another male patron (reading a large copy of "Moby Dick") getting hit with the spray of water]
SINGERS: She's got the urge to Herbal!
[cut to several slow motion shots of the patron tossing her hair (now dry) back over her shoulders, before throwing her hands into the air and screaming in ecstasy]
PATRON: Yes!
[cut to Doctor Ruth Westheimer sitting at a table (with a book entitled "The Joy of Yes" open in front of her), as she speaks directly to the camera]
DR. RUTH: And the body wash is really great, in my book!
[she laughs, as "A Totally Organic Experience, c2002 Clairol Inc" appears on screen]

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From wikipedia.org:

Clairol achieved notoriety in the late 1990s and early 2000s for its ads for Clairol Herbal Essences shampoo. With the tagline "a totally organic experience", the ads often featured women fantasing about washing their hair in inappropriate places (library, courtroom, etc.) and making sounds similar to those of someone having an orgasm.

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