Friday, September 21, 2012

Case Study No. 0538: The GEICO Gecko (Wannabe Librarian)

There's a gecko in the library!
"Hey. You do know I can hear you, right?"
Tags: gecko library
Added: 3 years ago
From: lizzzzard23
Views: 72

[scene opens with the naturalist sneaking around a library, as the gecko is standing on one of the bookshelves and speaking to a male patron]
GECKO: You can get free rate quotes online, or over the phone ...
PATRON: Mm, so what if I wanna talk to someone at ... three in the morning?
[the naturalist positions himself directly behind the gecko, "hiding" behind the books]
NATURALIST: [whispering and speaking directly to the camera] Today, we find a gecko confronted by man's curiosity!
GECKO: Ah, that's no problem, mate ... Geico's got insurance specialists available twenty four-seven!
NATURALIST: [whispering] Fascinating!
GECKO: You can buy a policy, change your coverage, report a claim ...
NATURALIST: [whispering] Remarkable!
[the gecko turns and addresses the naturalist]
GECKO: Hey ... You do know I can hear you, right?
[looking nervous, the naturalist ducks down]
NARRATOR: Geico. Fifteen minutes could save you fifteen percent or more on car insurance.



The company's ads sometimes focus on its reptilian mascot, The Gecko, an anthropomorphic Day Gecko created by The Martin Agency and most recently a CGI creature generated by Framestore CFC. The gecko first appeared in 1999 during the Screen Actors Guild strike that prevented the use of live actors. The original commercial features the Gecko, voiced by comedian Kelsey Grammer, pleading for people to stop calling him in error as he is a gecko not to be confused with GEICO. Later "wrong number" ads used Dave Kelly as the voice of the gecko. In the subsequent commercials with Jake Wood, (which portray him as a representative of the company), the gecko speaks with a Cockney accent, because it would be unexpected, according to Martin Agency's Steve Bassett.

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