Wednesday, January 28, 2015

Case Study No. 1804: Staff of John Spoor Broome Library

Reference Librarian Infomercial
2:29
INFOMERCIAL -FINAL 2-5-2012
Tags: INFOMERCIAL -FINAL 2-5-2012
Added: 2 years ago
From: JSBReference
Views: 196

[scene opens with a student reaching in from off camera and placing various graded papers on the table ("F", "C", "C- More Sources"]
ELNORA: [in voice over] Are you tired of losing points on your research papers because your professor says you need more sources?
[cut to a female student staring at a computer screen, shaking her head in frustration]
ELNORA: [in voice over] Are you spending countless hours and hours searching for articles?
[cut to a still image of a young female librarian ("Elnora Tayag, Reference Librarian")]
NARRATOR: [in voice over] Then "Reference Librarian" is for you!
[cut to another female librarian helping a male student at the reference desk]
NARRATOR: [in voice over] We'll show you how to find those pesky peer-reviewed articles!
JANET: [in voice over] What else?
[cut to another female librarian helping another male student at his computer (although another student in the background seems to be watching professional wrestling on his laptop instead of studying)]
NARRATOR: [in voice over] No more countless hours searching Google for answers, when you only need one!
[cut to a closeup of various chemistry books stacked in a pile on the desk]
NARRATOR: [in voice over] We'll give you access to books!
[cut to several printed out articles ("Information Literacy Standards for Student Learning", "Information Literacy for a College of Nursing", etc.) laid out on the desk]
NARRATOR: [in voice over] Articles!
[cut to a closeup of the CSUCI Library's homepage, featuring an article on how to cite sources]
NARRATOR: [in voice over] And citation shortcuts for free!
["Free Free Free Free" appears on screen]
NARRATOR: [in voice over] For free!
JANET: [in voice over] Totally free!
[cut to another female librarian sitting with a female student at her computer, as she points to Wikipedia's article on Winnie the Pooh]
NARRATOR: [in voice over] Are you frustrated because Wikipedia has the answer, but your professor won't let you use it!
[cut to two female students holding books (with one on the table standing upside down) and shaking their heads]
NARRATOR: [in voice over] And how the heck do you cite your sources?
JANET: [in voice over] What does that even mean?
[cut to a still image of another young female librarian ("Janet Pinkley, Reference Librarian")]
NARRATOR: [in voice over] You need "Reference Librarian!" "Reference Librarian!" "Reference Librarian!"
["But wait ... There's more!!!" appears on screen]
NARRATOR: [in voice over] But wait, there's more!
[cut to a male librarian helping two male students, as "Interlibrary Loan, Getting you what you need from another library" appears on screen]
NARRATOR: [in voice over] Are you worried that the library doesn't have what you're looking for? That's okay! Along with "Reference Librarian" comes free interlibrary loan services!
["Call now!!" appears on screen]
NARRATOR: [in voice over] Call now!
[cut to a female librarian sitting at the front desk, talking into the phone]
NARRATOR: [in voice over] Reference librarians are standing by to help you!
["(805) 262-7788" appears on screen]
NARRATOR: [in voice over] Eight oh five, two six two, seven seven eight eight!
JANET: [in voice over] What's that number?
NARRATOR: [in voice over] That's eight oh five, two six two, seven seven eight eight!
[cut to another female librarian sitting at the front desk, texting on her cell phone]
NARRATOR: [in voice over] Can't call now? That's okay! You can text "Reference Librarian" at eight of five, two six two, seven seven eight eight!
[cut to another female librarian helping a male student at the reference desk]
NARRATOR: [in voice over] Don't have a phone? That's okay! You can come and get help in person at the reference desk!
[cut to another female librarian with her back to the camera, then spinning around in her chair to reveal a sign reading "reference dot librarian at csuci dot edu"]
NARRATOR: [in voice over] Don't wanna talk to anyone? We've gotcha covered! You can email your questions to reference dot librarian at csuci dot edu!
[cut to a four-way split screen featuring each of the four reference librarians]
NARRATOR: [in voice over] Call! Text! Email! In person! "Reference Librarian" does them all!
[cut to a female student ("Natalie Kelly, Junior at Channel Islands") speaking directly to the camera]
NATALIE: Using "Reference Librarian" is so simple! All I had to do was ask one of the friendly reference librarians for help, and it has saved me hours of time that would've been spent wasted and very frustrated! "Reference Librarian" can be conveniently found in the library, by phone, text, or email ... I just love how much time and effort it saves me!
[cut to a male student ("Kevin Knowles, Student at Channel Islands" speaking directly to the camera]
KEVIN: "Reference Librarian" is easy and simple to use! It saved me lots of time!
[cut to another female student ("Heather Dangler, Freshman at Channel Islands") speaking directly to the camera]
HEATHER: "Reference Librarian" saved my life! I used to spend three our four hours looking for articles, but with "Reference Librarian" it took me less than an hour to locate information, and then I was done! They made it that simple! So what're you waiting for?
[she points at the camera]
HEATHER: Get in touch with your librairan today!
[cut to another still image of the first female librarian]
ELNORA: [in voice over] Reference librarians are waiting to help you now!

Starring:

Elnora Tayag as Reference Librarian 1
Elliott Perez as Student 1
Heather Dangler as Student 2
James Chambers as ILL Student 1
Janet Pinkley as Reference Librarian 2
Jay Sharma as ILL Student 2
Kaela Casey as Reference Librarian 3
Kevin Knowles as Student 3
Laura Worden as Reference Librarian 4
Linda Carroll as Reference Librarian 5
Marco Ruiz as ILL Librarian
Natalie Kelly as Student 4
Jason De Castro as Narrator

Pinkley Productions

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From facebook.com:

John Spoor Broome Library CSUCI
February 13, 2012

From the talented mind of uber-Librarian Janet Pinkley and featuring some of your favorite JSB students and staff, here is: REFERENCE LIBRARIAN INFOMERCIAL. Share, share, share. And Like, like, like.

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